Comic Technology Brands Compared

Looking at the previous logos it's easy to spot a few similarities. There's a love of the uppercase, of the bright red and the strong blue. Red seems to be favoured by the Japanese, with Fijitsu, Hitachi, JVC, Ricoh, Sanyo, Sharp and Toshiba.

Blue for a more European or American look, with Nokia, Philips, Motorola. But Epson and Casio demonstrate the Japanese light red too.

In order to find some differentiation, a few technology companies try red with lowercase and usually an added stick on graphic device.